Enotourism or Wine Tourism is a booming tourist modality that is usually linked to a more mature and specialized tourist profile, between 45 and 60 years old, generally with a high purchasing power. But is enjoying a good glass of wine or a winery experience just for grown-ups? Of course not!. Wine has become a really attractive product and a hedonistic symbol for all age groups. In this sense, wine, gastronomy, and the set of recreational activities associated with them are a shared motivation and also appreciated by the youngest. Millennials like me also enjoy the finer things in life.
It is said that the millennial generation, those born after 1980, are already changing the wine industry and will likely be the main audience for wineries for years to come. Within this millennial population, there are people who are fond of the world of wine and casual consumers, but we can also find true young enthusiasts and authentic winelovers, passionate about the world of wine, regular consumers, who feel wine as a product of great cultural value and gastronomic.
Millennials live wine in a different way, with great intensity without having anything to envy the most demanding and experienced palates. We do not need to be experts and we flee from the elitism that is normally associated with the wine environment. We are much more pragmatic, we live within our atmosphere without needing to be looked at or observed by others.
In addition, we tend to behave like real perrson with a ‘’bee in his Bonnet’’, with a great interest in trying new things, continuing to learn about wine culture in general and enjoying wine tourism activities – or food and wine tourism – in particular. We like the new, the special, the unusual and exciting, we are eager to live new experiences and emotions that are worth sharing with our friends.
Under the umbrella of Wine Tourism we find endless original, chic or unique leisure proposals to experience new experiences and sensations, which are undoubtedly at the height of the best ”posing” practiced by this millennial generation: We are enthusiastic about the afternoon, the Country picnics among vineyards, horseback riding, workshops and cooking courses, wine tastings, pairings and tastings, visits to family wineries, photography courses in the vineyard, events and festivities related to the world of wine and gastronomy… And all this being able to travel, as true travelers, a great diversity of territories and wine destinations throughout the country that treasure a great cultural, natural and gastronomic wealth. Wine Tourism is a very cool proposition for millennials.
Visit a winery where they welcome you with open arms, where we taste many wines, there is closeness, honesty and good vibes. Stay in a charming hotel in the middle of the countryside and go out to the balcony, in the middle of the night, breathing in the smell of vineyards and nature. Get lost among terraced landscapes with endless vineyards and capture the best postcard snapshot. Taste a pairing menu in one of the best restaurants in the place and enjoy good food, opening your mouth with that genuine cheese with the flavor of the people and a good glass of wine. Because by doing Wine Tourism you can also enjoy routes of flavor and gastronomic routes through the most remote towns and cities of inland Spain, delighting yourself with the rich native gastronomy of each destination, made with local products. To return to the origin, to the taste of yesteryear. Traditional cuisine or signature cuisine, that’s for everyone!
You can also bring as a gift, for your family or friends, a small part of that land by buying gourmet products in specialized local stores. Products “from the land” and “from the sea” characteristic of each territory, and that make you return to your roots. Take a tourist tour with a local guide who, with his best smile, immerses you in the culture of local wine making you feel part of his community, showing you the attractions of the destination and the hospitality of its people, its most deeply rooted customs and traditions, or telling you the most curious anecdotes about its history, its culture, its streets and its most emblematic buildings. Try some exotic food in a winery food truck, accompanied by a good wine, or taste the local cheeses and countless wines, as when we visited Enrique Mendoza Wineries. I remember that morning, it was the prelude to a great day.
In short, wine, gastronomy and the many experiences and activities that surround them have a lot to do with the motivations and expectations of millennialsmúltiples experiencias y actividades que los rodean mucho tienen que ver con las motivaciones y expectativas de los millenials, those inveterate travelers for whom, despite their young age, travel is part of their DNA. and their most everyday lifestyle. They do not belong to any class or if they do we do not attach so much importance to them. What does matter for us is every experience, every moment, every detail. We value close brands, design, modernity, creativity, innovation, sustainability and personalization. And in all this, the wineries have a lot to offer us.
